Abovo
Agency Branding
Abovo means “from the beginning,” so we designed a logo that could carry the weight of a new era—elevated, inclusive, and unmistakably hers. A woman ran a collective rewriting the industry from the ground up.
Company
TWIGMITTT*
Services
Brand Designer, Strategist
Timeline
2019
Industries
Fashion
Ask
Refine abovo’s existing logo system and develop a unique visual language that spans every physical and digital brand touchpoint.
Challenge
Create a distinctive and cohesive visual identity that reflects abovo’s mission of representing the next generation of female and non-binary photographers and directors while ensuring consistency across various platforms.
Approach
We refined abovo’s logo system to enhance its recognizability and developed a comprehensive visual language, including typography, color schemes, and design elements. This system was applied consistently across all physical and digital brand touchpoints to effectively communicate abovo’s commitment to diversity and innovation.
The updated visual identity strengthened abovo’s brand presence, resonating with artists and clients. This cohesive branding reinforced the agency’s dedication to inclusivity and connection, enhancing its appeal within the fashion, beauty, entertainment, and lifestyle industries.
